Why Britney HOPES She Loses Those Kids Tuesday, October 2, 2007

Filed under: Music, News, Publicist I Would NOT Want To Be This Week!, Television, celebrity, entertainment, gossip, public relations — ilovemypublicist @
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An Associated Press story said that Britney Spears lost custody of her children because she failed to produce a California driver’s license and allegedly missed a drug and alcohol test, her lawyer said in a magazine report.

“We weren’t able to prove compliance with what the judge ordered,” attorney Sorrell Trope told People magazine.

“Specifically,” he said, “the judge ordered that by 10 a.m. (Monday) morning, both parties show valid California driving licenses. I’ve been unable to produce evidence of that.”

Prescription: Whoopi Goldberg said on the view this morning that Britney has been “Britney Spears” for so long that she doesn’t know how to take care of herself or her kids because she has been taking care of others, including KFED for a long time. So long that she has come to realize that she may not be cut out for motherhood.

There is another part to that. Besides all her “staged” encounters with the paparazzi ( which usually in the past worked to her advantage) Brit-Brit is at her wits ends on how to get back to being “Britney Spears” again. Think about it. Nothing has been working. Not the half naked photo shoots, driving with her kids in her lap or even opening the MTV awards. Losing her kids, will in fact be the best thing for her career. Why? Because the rehab (Paris), jail (Nicole), Baby (Nicole), out of control actress (Lindsey) thing as already been done.

Her career is dangling by the last strand of her bad weave and losing her kids could provide the most original comeback story to date.

You heard it here first.

 

The Official O.J Simpson Press Conference Friday, September 21, 2007

Filed under: News, TMZ, Television, celebrity, entertainment, gossip, media, mediatakeout.com, o.j. simpson — ilovemypublicist @

   

This one doesn’t even need a post so I’m going straight to the prescription: Every publicist needs a guy like this next to their spokesperson!

http://www.youtube.com/watch?v=S_UTmgrKNW0

 

Why I want to be Osama Bin Laden’s Publicist..an editorial Thursday, September 20, 2007

Filed under: Business, Corporate America, IRAN, Mahmoud Ahmadinejad, Marketing, Music, News, Osama bin Laden, Television, african american, boxing, celebrity, entertainment, gossip, health, hip hop, media, mediatakeout.com, oscar De La Hoya, public relations — ilovemypublicist @

         

Just before the sixth anniversary of the 9/11 attacks, Osama bin Laden released a new videotape, in which he adopts a neo-Marxist posture, suggesting that mortgage debt, global warming, growing wage inequality and other ills are a result of greed from multinational corporations and politics of the West.

Osama released a new message today calling for attacks.

The hype surrounding the release of Osama’s new tape got me to thinking– if Osama was a rap star, or a big movie actor like Tom Cruise, I would probably be the richest publicist on the planet. So rich I could buy up all the world’s oil and sell it in cute little bottles at the 99cent store.

He seems like he would be a typical client… always wanting the world to hear what he’s got to say. And, he would always be coming up with some new idea or theory for me to publicize.  Just like most celebrity clients, he would be somewhat hard to get on the phone.

It wouldn’t matter if people liked me or not because I would be holding the key to the voice of the most notorious person on the planet. Imagine it.  This guy releases a new tape almost every year and if it was available on iTunes, it would make a killing (not literally). He changes the color of his beard and people pay attention. Osama is, in fact, the new Britney Spears.

And just like Britney, at some point people will no longer pay attention to what he has to say and who knows, one day an Osama tape just might flop. But none of that will happen until Osama walks the red carpet in a hideous outfit. But then, that would be new, news right?

 

Why DAN would RATHER the money from CBS Thursday, September 20, 2007

Filed under: CBS, Dan Rather, News, Television, celebrity, entertainment, gossip, media, public relations, publicity — ilovemypublicist @

                  

A $70 million lawsuit filed by Dan Rather alleges CBS and its former parent company intentionally botched the aftermath of a discredited story about President Bush’s military service to curry favor with the administration. 

The lawsuit claims Rather was made a “scapegoat” to placate the Bush administration after questions arose about the story, which concerned President Bush’s military service during the Vietnam War.

The 75-year-old Rather, whose final months at CBS were clouded by controversy over the story, said the defendants’ actions damaged his reputation and cost him significantly. He was removed from his “CBS Evening News” post in March 2005.

In his lawsuit, Rather maintains the story was true but says if any aspect of the broadcast was not accurate, he was not responsible for the errors. By forcing Rather to apologize publicly, “CBS intentionally caused the public and the media to attribute CBS’ alleged bungling of the episode to Mr. Rather,” the lawsuit claimed.

Prescription: This is called a “spank, switch & ditch”. It happens when two parties like Dan Rather and CBS have a long standing relationship and then some drama arises. CBS basically asked Dan Rather to take the “spanking” from the media by apologizing in regards to the careless newscast. Dan, believing in his own credibility and the power of CBS that this would eventually go away, agreed. But, when the kitchen got HOT, CBS wanted out, switched their position on the whole thing and ditched Rather. Now, when people think of the controversy they will think of Dan Rather more so than the brand of CBS. Smart on CBS’s part right? Only hope for Dan Rather at this point is handing out the free newspaper at the train station.Note: There is always a bottom up after a spanking and it sure can hurt!

Read the story here:

http://hosted.ap.org/dynamic/stories/T/TV_RATHER_LAWSUIT?SITE=MTBIL&SECTION=ENTERTAINMENT&TEMPLATE=DEFAULT

 

OOOPS! DONALD TRUMP DOES IT AGAIN….. Monday, August 20, 2007

Filed under: Business, Corporate America, News, Television, entertainment, media — ilovemypublicist @

       

 DONALD Trump wants to try to whip the world’s most famous trio of bimbos into shape and save their careers. The Donald tells Page Six he’s talking with Britney Spears about appearing on his upcoming “Celebrity Apprentice,” and that Paris Hilton has also expressed an interest in being scrutinized by the mega-mogul. He’s also planning to call Lindsay Lohan this week to see if she’d be willing to try to salvage her plummeting career on the show. “We’re negotiating with Britney right now. Can you imagine her doing it?” Trump told Page Six. “We’re not sure what will happen. She’s a [bleep]ing mess. And that little reality show she had did nothing. But she likes the idea of being on television and I think she’d be great.” Hilton, he adds, “wants to be on, and we’re thinking about it, but I don’t know if we’re going to do it.” And Lohan? “Another [bleep]ing mess. We haven’t asked her yet, but I’m going to call her this week. It would a positive thing for her to do . . . for all of them,” he says. Hilton’s spokesman, Mike Sitrick, said he wasn’t aware of any deal but acknowledged that Trump and Paris’s father, Rick Hilton, are friends. Reps for Spears and Lohan didn’t get back to us. In the meantime, Trump says he’s already signed an eye-popping list of A-listers, B-listers and has-beens to be subjected to his notorious “You’re Fired” treatment. They include: Jim Cramer, Carmen Electra, Joan Rivers, Naomi Judd, George Foreman, original “Apprentice” villain Amorosa, Kimora Lee Simmons, Pete Rose, Dana Patrick, Tony Hawk and Jeff Gordon. “There are more than a hundred others who want to be on the show,” Trump said. One big name who definitely won’t appear is Rosie O’Donnell, who slung mud with Trump when she was on “The View.” After Trump recently said he’d consider having her on, her rep shot back, “It will not happen in this lifetime or beyond.” In the celebrity version of “The Apprentice,” the stars will raise money for various charities during the competition in which they vie to work for Trump.

PRESCRIPTION: Trump knows the real estate game but he may in fact know the media game even better. Welcome to the world of media hype. It works for the Donald. He knows exactly what to say, when to say it and will stay out in front of the media as long as it takes to spark the interest he needs for the new season of The Apprentice. He already has a slew of A & B-list celebs who have agreed to be on the show but something else was needed to make this “timely” and newsworthy. Perhaps call Michael Jackson? no. Call, or SAY you are going to call the three biggest names in media right now- Britney, Paris and Lindsay. Even if the trio never end up being on the show, the idea of Trump calling them, and the idea of these three ladies on the show would make it nothing short of extremely interesting. The other part of this story that makes it so juicy and appealing is that Trump calls these three ladies “a mess”. It’s like inviting someone to dinner and calling them a pig. Still, the media can resist Donald, ever.

Kudos to Donald, he may have in fact be on track to reviving the Apprentice and the excitement that surrounded the first couple of seasons.

The lesson here: Build a little buzz, then Sting’em like a bee.

Read the story here:

http://www.nypost.com/seven/08202007/gossip/pagesix/pagesix.htm

 

Ryan Seacrest buffs his helmet for the BIG game! Sunday, August 19, 2007

Filed under: Business, Corporate America, Marketing, News, Television, entertainment, media — ilovemypublicist @

Fox will give American Idol host Ryan Seacrest the chance to do the seemingly impossible: Appear on a show that, at times, can draw even bigger audiences than the all-powerful Idol: Fox’s Super Bowl pregame show. He’ll host entertainment segments from a set, outside the Arizona Cardinals’ stadium positioned to intercept incoming celebs. It’s the latest instance of TV sports incorporating red-carpet-style coverage, a genre epitomized by reporters posing this question: “Who are you wearing?”

Fox Sports Chairman David Hill says there’s a rationale in using Seacrest that goes beyond using the Super Bowl to cross-promote Fox’s biggest hit. Other Fox cross-promotion will include Neil Cavuto, expected to star on Fox’s upcoming business channel, to talk about the Super Bowl’s impact on, say, avocado sales. “I see Ryan as a latter-day Dick Clark, who was a conduit through which America viewed pop culture,” says Hill. “He’s on his way toward assuming Dick Clark’s mantle.”

Said Seacrest, in a statement: “This will undoubtedly be one of the highlights of my career. Seacrest, out.”

Hill suggests “more and more celebrities are showing up at Super Bowls, and they’re being ignored.” Unfortunately, the average American can’t do much to address that tragedy. But Fox can address that sad oversight even as it captures an eternal truth: “We’ll balance football and entertainment and —bingo!— that’s what the Super Bowl is all about.”

Prescription: When Fox last aired Superbowl three years ago,” Idol” had yet to become the phenomenon it is now. Only strategic thinking and targeted planning could pull off such a full encompasing PR/ Marketing strategy such as this one and possibly set Fox up as the home of the superbowl.

Lets look at this new homegrown audience Fox is pulling together:  the gazillion fans of “Idol” which include a percantage of tween girls, boys and grandma’s who probably dont really watch sports but are more likely to tune in with Seacrest as host,  an underserved audience who love celebrities ( gasp), the money crunchers who probably only really watched for the commercials now tuning in for Neil Cavuto and, lest we forget, the Sports fans! All these mixed together for a yummy ratings pie.

At the end of the day its a branding miracle and the ultimate 401k plan for a TV network.  Fox wins by carefully crafting a progam that serves every desirable demographic  and sets up rating for future programing.

What do you think about this?

Read the story here:

http://www.usatoday.com/sports/columnist/hiestand-tv/2007-08-16-seacrest-superbowl_N.htm?csp=34