The seeds were planted early. When we first heard Keyshia Cole’s raspy yet distinguished voice it reminded everyone of only one person we had heard before- Mary J. Blige. Keyshia had that same swagger and toughness and that “thing” that made her a little rough around the edges but very likeable. Just like when we first met Mary back in the 90’s. Then we saw Keyshia team up with Diddy. Just like Mary. And sometime early last year the comparisons were just too many to overlook which brings us to the current marketing campaign for Keyshia Cole’s new album.
Both ladies are on the same record label so the hype can be controlled and managed internally. Nice set up right? Smart.
At first, the tag line doesn’t really make sense. Just like you? Is she trying to connect with her fans in a more personal way, trying to drive home the message, you and I are one?
Or, is there an underlying message to fuel new rumors, spark excitement for sales and set the stage for the entrance of a new diva into the world of R & B?
Do you think the record label is setting up a controversy to drive sales?
Read about the new cover and news here:
http://www.vibe.com/blog/vc/2007/08/keyshia_coles_new_cd_cover_sur.html
